Mobility, and therefore the automotive industry, plays a key role in the transformation of business toward sustainability and the related fight against climate change. Porsche is committed to actively shaping the future of mobility while taking the environment and society into account. This includes the development of vehicles and other products and services in line with sustainability criteria and the company’s self-image as a progressive, socially committed employer and reliable business partner. Beside the company’s own vehicle production, the upstream and downstream value chain are considered as well.

In 2024, Porsche sharpened its strategy and realigned it to the changed and challenging market environment. The revised Porsche Strategy 2030 Plus focuses more on the key success factors of the company to lead the company into a successful future and leverage the opportunities of transformation. “Sustainability” forms one of four cross-functional strategies, along with “Customers,” “Products,” and “Transformation,” which are addressed across all departments.

Porsche takes a strategic and structured approach to sustainability: The areas Environment (E), Social (S) and Governance (G) – ESG – describe the basic principles of sustainable and partnership-based business practices. By embedding these criteria in its strategy, Porsche aims to actively take responsibility and make sustainable management an integral part of its business decisions and products.